
Modern Search Club™
Ongoing SEO & AI Visibility Coaching, Tools & Strategy for Entrepreneurs & Small Businesses
Search is changing fast — Google, AI, all of it. The Modern Search Club™ is where small business owners stay ahead of it together. No jargon. No judgment. Just clear strategy, real tools, and support every step of the way.
"Mel does such a great job of distilling SEO down to what actually matters."
Lorrie, Florida
HERE'S WHAT NOBODY TELLS YOU ABOUT SEO
SEO is not that hard, but...
No one has ever handed you a clear starting point. Or told you which changes actually move the needle. Or explained what "optimize your content" actually means for a business like yours.
So it sits on your to-list.
Week after week.
Meanwhile, search keeps evolving. AI is reshaping how people discover businesses. Google keeps updating. And the gap between businesses who are showing up and businesses who aren't keeps getting wider.
The Modern Search Club™ exists because you deserve to have a trustworthy place to get solid SEO and AI answers and not spend hours going down YouTube rabbit holes only to get confused by conflicting advice.
You deserve ongoing support.
To have tools that do the heavy lifting. And a place to ask questions without feeling embarrassed, judged or like you are falling behind.
Welcome to the working studio
A VIRTUAL STUDIO YOU WORK IN EVERY MONTH
The Modern Search Club™ is a one-of-a-kind monthly membership built around one idea: SEO isn't a project you finish. It's a marketing practice you build.
It's a supportive SEO Coaching + Tools monthly membership designed to help small businesses and entrepreneurs strategize and implement SEO.
In a world full of conflicting advice, hype, fear tactics, and confusing tech speak, sometimes you just need a trusted source and guidance.
Inside the Club, you have everything you need to make your efforts as efficient and effective as possible.
SEEN, TRUSTED, AND RELEVANT
Every tool, every coaching session, every update inside the Club is organized around the
Modern Search Factors™ framework —
the three questions that determine whether Google and AI recommend
your business or someone else's.



SEEN™ (The Foundation)
Ensure search engines and AI crawlers can effortlessly find, read, and map your website. If they can't see you, you are invisible to your customers.
TRUSTED™ (The Reputation)
Build the digital credibility that proves you are a reliable expert. We help you send the right signals so algorithms know your business is safe to recommend.
RELEVANT™ (The Connection)
Stop guessing with keywords. We match your website directly to the exact problems, questions, and intent your customers are actually searching for.


Take a Look Inside the Modern Search Club™
Tools that do the
heavy lifting
This is the only SEO membership that comes with implementation tools — built specifically for small business owners using the Modern Search Factors™ framework.
Not generic software. Not a bloated dashboard full of numbers you don't know how to use. Tools that actually tell you what to do next.
SEO Strategy Builder Builds your personalized SEO roadmap based on your business and where you are right now.
Keyword & Content Strategist
Know exactly which terms to target
and what your ideal clients are actually searching for. Get a complete content plan built around your personality, your business, and the time you actually have.
Trust Building Planner A clear action plan for building the credibility signals — reviews, backlinks, citations — that tell Google and AI your business is worth recommending.
Page Architect
Know exactly what to include, where to put it, and how to make it work for both humans and search engines.
AEO Writer
Write content specifically designed to be cited by AI — ChatGPT, Perplexity, AI Overviews.
SEO Auditor
Know exactly what's working, what needs attention, and what to fix first.
Image Optimizer
Alt text, file names, compression — every photo on your site optimized in minutes, not hours.
Live coaching where every question is answered
Every month, Studio and VIP members join a live working session — not a webinar, not a presentation. A real Q&A where you bring whatever you're stuck on and get an actual answer.
This is the part members say changes everything.
Because knowing the strategy is one thing. Having someone look at your specific homepage, your specific keyword list, your specific situation and say here's what I'd do — that's different.
Questions members ask:
"Is this homepage headline doing what I think it's doing?"
"I have three service areas — do I need separate pages for each?"
"My traffic dropped — is it me or is it a Google update?"
"How do I know if my SEO is actually working?"
"What should I focus on this month?"
"Can someone just look at this page and tell me what's wrong?"
No question is too basic.
No website is too messy. That's the whole point.
Every session is recorded. If you can't make it live, submit your question ahead of time and watch the replay. You'll still get your answer.
A community and library that gets more valuable over time
Every session, every critique, every strategy discussion gets recorded and added to the member library.
Over time this becomes something genuinely rare — a searchable archive of real businesses working through real SEO questions. Not hypothetical examples. Actual homepages, actual keyword dilemmas, actual before-and-afters.
Many members say they learn just as much from watching other businesses work through their SEO as they do from their own sessions.
The library grows every month. So the longer you're a member, the more valuable it gets.
And being surrounded with like-minded business owners is priceless. Getting support and feedback from people across the US helps hold us accountable and excited to keep moving forward.
A place to cheer others on and celebrate our own success.
Research from the American Society of Training and Development found that people who commit their goals to someone else have a 65% chance of completing them — and that jumps to 95% when they schedule regular accountability check-ins.

Is the Modern Search Club™ right for you?
You'll thrive here if...
You have a basic understanding of SEO, or you've completed
The SEO-Powered Website™ course, and you're ready to start implementing
————————————
You've been meaning to work on your SEO for months
and you need accountability and a clear next step every month
————————————
You want personal expert guidance
————————————
You're watching search change with AI and you want to stay ahead
of it without spending hours researching what to believe
————————————
You want tools that actually do the strategic heavy lifting,
not more spreadsheets to fill out yourself
You might want to start with The SEO-Powered Website™ course instead if:
You're completely new to SEO. The course builds the foundation the Club is built on and it comes with three months of Studio membership free.
For less than the cost of a daily coffee break,
start getting your business recommended by Google and AI.
LIBRARY PASS
MEMBERSHIP
Monthly | Cancel anytime
$17/mo.
Self-directed SEO learners who want the tools and the replay library without the live sessions.
You get:
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All 8 proprietary SEO implementation tools
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Full replay library (all past office hours and strategy sessions)
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Access to all future tool additions
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Updates and search news, explained clearly
Best for: Business owners who prefer to work independently and learn by watching replays at their own pace.
STUDIO
MEMBERSHIP
Monthly | Cancel anytime
$37/mo.
Business owners who want tools AND live coaching — the full working membership experience.
Everything in Library Pass,
plus:
-
Live monthly office hours Q&A sessions
-
Direct question submission and real-time guidance
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Website, copy, and strategy feedback
-
SEO implementation support specific to your business
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Accountability and community with like-minded business owners
Best for: Business owners actively working on their SEO who want expert eyes on their work every month and a community doing the same thing alongside them.
VIP SEO
MEMBERSHIP
Monthly | Cancel anytime
$79/mo.
Business owners who want dedicated 1:1 expert guidance alongside the full Club experience.
Everything in Studio Membership, plus:
-
Free 30-minute personal 1:1 consult with Mel every month ($250 value)
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Priority Q&A in office hours sessions
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Personalized SEO strategy and ongoing check-ins
Best for: Business owners who want an SEO expert reviewing their specific strategy, tracking their specific progress, and guiding their next move every single month.
LIMITED SPOTS
AVAILABLE
MOST
POPULAR
A STUDIO Membership is FREE for 3 Months with purchase of The SEO-Powered Website™ Course
Perfect for those wanting to learn SEO, GEO and AEO and have guidance and tools along the way.
Enroll in The SEO-Powered Website™ Course and get 3 Free Months
WHAT PEOPLE ARE SAYING
"The live video calls have been so helpful as well! Mel gives us the opportunity to ask questions and get help on building our website!
I highly recommend!"
Sarah, Minnesota
"Having and SEO strategy done has made an incredible difference for our organization. Mel is an incredible thought leader, we can't thank her enough!"
Mark, Joy Collaborative
"This meeting has been so incredible helpful. Thank you so much!"
Kristin, Minnesota
"Loved the SEO training. It was well-organized, easy-to-understand and immediately actionable."
Wendy, Texas
"Being able to ask specific question about my website and finally understand has been an incredible value"
Roberta, Minnesota
"Working with Mel is a breath of fresh air! Her enthusiasm is contagious, her knowledge is top-notch, and her warm approach makes the whole process enjoyable."
Lisa, Minnesota
Questions about the Modern Search Club™
Do I need to already know SEO to join?
The Club is designed for members who have a working understanding of SEO basics — either from experience or from completing The SEO-Powered Website™ course. If you're completely new to SEO, we strongly recommend starting with the course first. It builds the foundation the Club is built on, and you'll get three months of Studio membership included.
What if I can't make the live sessions?
Every session is recorded and added to the replay library, usually within 24 hours. You can also submit questions in advance and get them answered on the call even if you can't attend live. Library Pass members get full access to all past replays.
What's the difference between Studio and Library Pass?
Library Pass gives you the tools and the full replay archive — everything you need to work independently. Studio adds live monthly coaching sessions where you can bring your specific website, questions, and strategy and get real-time guidance. Most self-directed learners find they upgrade once they experience how much faster they move with coaching.
Can I upgrade or downgrade my membership tier?
Yes. You can move between tiers at any time. If you start with Library Pass and want to add coaching, upgrading to Studio is easy. VIP spots are limited, so if you're interested, joining sooner gives you first access.
Is there a contract or commitment?
No contracts, no long-term commitments. All memberships are month-to-month and can be cancelled anytime. SEO works best when it's ongoing — but you're never locked in.
How is this different from just hiring an SEO agency?
Agencies do the work and send you a report. The Modern Search Club™ teaches you the strategy, gives you the tools to implement it, and coaches you through it — so you end up owning your SEO instead of renting it. For most small businesses, that's a better investment: you build real knowledge, real equity, and you never have to start over if you change vendors.
How is this different from hiring an SEO agency?
Agencies do the work for you — and then you depend on them. Modern Search Studio teaches you the strategy so you understand what's happening and why, with tools that make implementation faster and coaching to keep you on track. You end up owning your SEO instead of renting it.
What if I don't want to implement SEO at all — I just want to understand it?
That's a completely valid reason to join. Understanding how search works makes you a smarter business owner even if you hire everything out. When you know the framework, you can evaluate vendors, ask better questions, read reports critically, and stop taking someone's word for it that the work is actually getting done. Many do not want to DIY their SEO, but want to stop being a passive client. That's a legitimate and valuable goal.

YOUR WEBSITE SHOUDL BE WORKING HARDER THAN IT IS
Every month you wait is another month a competitor is getting the clicks, the clients, and the revenue that should be coming to you. SEO compounds — which means starting now is always better than starting later.
The Modern Search Club™ is $17–$79/month.
Cancel anytime. Start today.
Or get three months of Studio free with The SEO-Powered Website™ course →




