SEO and AI Visibility Courses, Tools and Consulting for Small Businesses & Creatives
Get SEO and AI visibility
off your to-do list —
and get more prospects on your website.
Most SEO training makes online visibility so complicated.
The Modern Search Factors™ is an SEO and AI visibility framework that makes it strategic surprisingly simple.
Showing up
on Google
and in AI
is good for
business.
Really, really good for business.
THE PROBLEM IS...
IT FEELS TOO COMPLICATED
FOR BUSY ENTREPRENEURS.
SEO (Search Engine Optimization) has always been talked about as overwhelming and confusing technical tasks.
And today?
With AI, LLMs, and new search engines entering the scene, it feels more chaotic and out-of-reach than ever.
So it sits on your "to-do" list.
And you spin your wheels not knowing what to do and spending too much time and energy on social media or other marketing that doesn't grow or bring in clients.
FINALLY, THERE'S A MODERN WAY TO LEARN AND DO SEO
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Simple, structured, strategic
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Based on measurable outcomes, not tactics
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Strengthens messaging and branding
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Streamlines all marketing efforts
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Most importantly, doable
• • •
Introducing
THE MODERN SEARCH FACTORS™ FRAMEWORK —
SEEN, TRUSTED AND RELEVANT
Search has evolved.
Google and AI (LLMs) now reflect human behavior and they
recommend businesses exactly the way people do.
Do they know you exist?
Do they trust you?
Do they believe you are the right fit?
THIS IS HOW MODERN SEO WORKS
Search dramatically shifted in 2025 with the rise of AI
and again in 2026 when Google made it latest update.
The Modern Search Factors™ SEO training is completely different.
The simple, outcome-driven modern framework sharpens your messaging, strengthens your brand, and drives every single marketing effort back to your website to increase your visibility and authority so your time is never wasted.
Social Media → Boosts SEO
Email Newsletters → Boosts SEO
Networking → Boosts SEO
We teach SEO as the strategic foundation for everything you do,
so your efforts compound daily.
THIS IS WHAT HAPPENS WHEN YOUR WEBSITE IS
SEEN, TRUSTED & RELEVANT
You get consistent website traffic 24/7.
You get ready-to-buy, high-quality leads.
You get more sales, more revenue
and more freedom.
You create a solid marketing eco-system
that continues to strengthen year after year.
THREE WAYS TO GROW WITH SEO MARKETING
DIY SEO Course
Free Coaching + Tools
The SEO-Powered Website,™ is an online, on-demand modern SEO Course that teaches business owners exactly what they need to do to get their website to show up in Google and in AI results. Based on the Modern Search Factors,™ SEO finally becomes approachable and doable.
Take this Course if you want to DIY your SEO or simply educate yourself before hiring SEO out.
SEO Membership
Coaching + Tools
Our SEO Consulting is a private, done-with-you SEO strategy intensive designed to quickly improve your visibility in Google and AI search.
We analyze your business and website through the Modern Serach Factors™ framework — Seen, Trusted, and Relevant — and make strategic optimizations together in real time.
SEO Consulting
& Done-With-You
As the world of SEO becomes more complicated, the website designers, copywriters and marketing agencies who can explain and implement SEO with clarity are the ones who will thrive.
Licensing the Modern Search Factors™ Framework is a strategic expansion — positioning your business around measurable outcomes.
Hi, I'm Mel.
I’ve lived on both sides of marketing.
For 20 years, I worked in big advertising agencies helping national brands launch campaigns across TV, digital, web, and beyond.
But when I became a small business owner,
I felt first hand how different everything is without a massive budget and a team behind you.
Marketing suddenly feels heavier.
More confusing.
More personal.
And SEO?
It feels like a maze.
And I've watch smart business owner struggle with it for the past 10 years.
So I decided to make a change.
The Modern Search Factors™ Framework was born from one simple belief:
Small businesses deserve to have marketing more simple, SEO more simple, so they can manage it on their own.
Now I help photographers, service providers, course creators, local businesses, and growing companies use SEO in a way that feels grounded, focused, and aligned with real business growth — especially in an era shaped by AI and constantly evolving search.
Because search isn’t just traffic.
It’s visibility.
Credibility.
Opportunity.
And when you understand how it really works,
it becomes one of the most powerful growth tools you have.
Mel Zaelich, Marketing Educator and small business owner
ENTREPRENEURS WHO LOVE THE
MODERN SEARCH FACTORS™ FRAMEWORK
Wendy, TX
Loved the SEO training — well organized, easy to understand, and immediately actionable.
Sarah, MN
This SEO-Powered Website™ course changed the trajectory of my entire business— for the better.
Kristen, MN
I had no idea that SEO was this simple and this powerful.
Roberta, MN
I finally understand SEO, and I can actually do it.
Mark, MN
Having an SEO marketing strategy done has made an incredible difference with our organization. Mel is an incredible thought leader. We can't thank her enough!
Lorrie, FL
Mel does such a great job of distilling SEO down into what actually matters.
THE MODERN SEARCH FACTORS™
FRAMEWORK & TRAINING WAS CREATED FOR YOU IF...
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You're a small business owner, a creative, a local service provider, an online business owner, or a non-profit
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You know SEO matters… but it feels complicated and technical
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You worry it will take too much time or too many “tech skills” to actually do it right
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You want to understand what’s changing in search — especially with AI — but the hype is loud, and you’re not sure what to believe
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You want to understand SEO before you hire it out, so you can make informed decisions
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You’re a web designer, copywriter or SEO who wants to be able to explain SEO, GEO, AEO easily to clients with a proven framework
Online SEO Training, Done-With-You SEO, and Licensing — All Built on the Same Proven Framework
ONLINE SEO TRAINING
FOR SMALL BUSINESS OWNERS
MODERN SEARCH STUDIO offers flexible ways to learn and implement modern, outcome-based SEO using the Modern Search Factors™ framework. Whether you prefer to learn it yourself, work through it together, or get ongoing guidance, you’ll gain the clarity and strategy needed to turn your website into your most valuable marketing asset.
• DIY Online SEO Course – Learn SEO step-by-step
• SEO IN A DAY– A focused, done-with-you working session
MODERN SEARCH FACTORS™ FRAMEWORK CERTIFICATION & LICENSING PROGRAMS
FOR WEB DESIGNERS & MARKETING AGENCIES
The Modern Search Factors™ Licensing Program equips web designers, copywriters, marketing agencies, and SEO professionals with a modern, outcome-based framework built around three pillars: Seen, Trusted, and Relevant.
As a licensed partner, you deliver a clear, strategic SEO system aligned with how Google and AI evaluate businesses today — using client-friendly language and outcome-driven strategy that builds trust, strengthens positioning, and attracting more clients.
THE LONGER YOU WAIT,
THE LONGER GROWTH WAITS
SEO compounds.
Structure accelerates it.
Clarity simplifies it.
Everyday gets stronger.
You've worked hard on your business, it's time to share it with the world.
Start building momentum now.
